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I've been working in the Cannabis, CBD and plant-based industries for the past 10 years, and it all began with me producing a documentary about medical cannabis patients using cannabis to help in their fights against cancer. This started a journey that led me to launch several cannabis-based businesses, aimed at bringing the highest quality products possible to the market, including full documentation of all ingredients. I enjoy exploring complex topics and presenting them in ways that make information easier to access, helping people formulate well-informed opinions that enable them to make positive choices in their lives.
I am a founding member of Ardoa Organics, and as CEO I oversee our growth into the European leader in the plant-based industry. We are now growing a customer base that trusts us for their daily essential wellbeing, bodycare and nutritional products. We built and constantly reinforced this trust through our testing protocols, attention to provenance and the educational information we provide about not only our products, but also each and every ingredient.
I truly believe in what we are building as a company, and I feel very lucky to be working with people who share the same belief as me, not only in our business and its direction, but also in a sustainable future of plant-based products in all industries.
Founding member and CEO of Ardoa Organics